2026™ FIFA世界杯——社会经济影响分析文化传媒2025-04-04FIFA付***AI智能总结查看更多核心观点与关键数据
研究目标：评估2026年FIFA世界杯的社会和经济影响，包括有形和无形收益。
研究方法：采用影响分析法和社会投资回报率（SROI）法，结合OECD指南，评估相对于投资产生的价值。分析基于国际社会会计矩阵（SAM），涵盖45个生产部门和76个不同国家。
数据来源：FIFA支出和观众预测、Nielsen参与者调查、旅游支出报告、健康影响研究以及世界银行、OECD、ILOSTAT、UNECE、WTO和UNWTO等组织的国际基准。
事件概况：2026年世界杯将首次扩军至48支球队，由加拿大、墨西哥和美国联合举办，共16个城市参与，比赛时间为2026年6月11日至7月19日。
总支出：世界杯总支出预计为139亿美元，其中美国支出111亿美元（包括29亿美元FIFA支出和64亿美元预计旅游支出）。
经济影响：
世界杯相关支出将产生828亿美元的全球影响，其中美国贡献305亿美元。
预计创造823,474个全时当量（FTE）就业岗位，美国占184,679个。
对美国国内生产总值（GDP）的贡献为409亿美元。
社会影响：
社会投资回报率（SROI）为3.64（全球）和4.03（美国），意味着每投资1美元，社会整体受益3.64-4.03美元。
社会收益总额为828亿美元（全球）和688亿美元（美国），主要来自旅游、体育和娱乐方面的非财务收益。
关键假设：
FIFA支出细节：团队服务占22%，奖金及其他占26%，运营占32%，场馆与比赛占12%，行政与财务占2%。
旅游支出：预计90%的体育场观众，其中40%为外国游客，每位游客平均花费416美元/天，停留12天。
研究结论：
世界杯将产生显著的经济和社会效益，对主办国和全球经济均有积极影响。
体育活动参与度的提高将带来健康和公共安全方面的长期收益。
旅游和娱乐活动的遗产效应将在未来五年持续显现。
WORLD CUP 2026SOCIOECONOMICIMPACT ANALYSIS
March 2025
FIFA World Cup 2026impact analysis
Goaleconomy|March2025
Scope
TheFIFAWorldCupisthemostprestigiouseventininternationalfootball,bringingtogethernationsfromacrosstheglobe.In2026,thetournamentwillmakehistoryasitexpandsto48teams,showcasinganunprecedentedlevelofcompetitionandglobalparticipation.
Goal
TheprimarygoalofthisstudyistoevaluatetheFIFAWorldCup2026socialandeconomicimpact,capturingbothtangibleandintangiblebenefitsthroughastructuredandcomprehensiveanalysis.
Methodology
TheanalysisadoptsboththeImpactAnalysismethodology,SocialReturnonInvestment(SROI)methodologyalignedwithOECDguidelines,toevaluatethevaluegeneratedrelativetotheinvestmentsmade.Thismethodologyincorporatesstakeholderengagement,outcomemapping,monetization,andthediscountingoffuturebenefits.Toprovideacomprehensivepicture,thesocio-economicimpactanalysisusesaninter-countrySAMmatrixwithabreakdowninto45productivesectorsand76differentcountries.
Data sources
KeydatacompriseexpenditureandattendantsforecastbyFIFA,surveysonparticipantsconductedbyNielsen,tourismexpenditurereports,healthimpactstudies,andinternationalbenchmarksfromorganizationssuchastheWorldBank,OECD,ILOSTAT,UNECE,WTOandUNWTO.
EVENT-RELATED TOTAL EXPENDITURE
GLOBAL IMPACT
$8.28B
824k FTE
ECONOMICDirect and indirect financialgains from event-relatedexpenditure and tourism
GDPGross Domestic Product40.9SOCIAL AND ECONOMIC OUTCOME
GOVERNMENT REVENUEDirect and indirect taxes9.4
SROISocial Return on Investment3.64
SOCIALMonetary value of all non-financial changes, includingboth benefits and negative.
$B
$B
EVENT INPUT
$11.1B
EVENT-RELATED TOTAL EXPENDITURE
USA IMPACT
$30.5B
185k FTE
$6.88B
ECONOMICDirect and indirect financialgains from event-relatedexpenditure and tourism
GDPGross Domestic Product17.2SOCIAL AND ECONOMIC OUTCOME
GOVERNMENT REVENUEDirect and indirect taxes3.4
SROISocial Return on Investment4.03
SOCIAL
Monetary value of all non-financial changes, includingboth benefits and negative.
$B
$B
01
Methodology
Economic impact
Social impact(SROI)
Themacroeconomicanalysisaimstoestimatethemonetaryimpactsofspending,summarizedinasetofstandardindicators,themainonesbeingGrossoutput,GrossDomesticProduct(GDP),LaborIncomeandEmployment.
TheSocialReturnonInvestment(SROIanalysis)aimstoestimatebenefitsbeyondeconomicimpactincludingtheimprovingonhealth,well-being,andsocialconnectionswithincommunities.
FIFA EXPENDITURE
DATA COLLECTIONCollection of input data, such asinvestments, to assess the shockassociated with them.
TheanalysisisbasedontheInter-CountrySocialAccountingMatrix(SAM),withabreakdowninto45productivesectorsand76differentcountries.Thiseconomicmodelprovidesarepresentationoftheeconomybasedoninternationalstatisticaldata(sourcedWorldBank,ILOSTATandOECD),allowingthesimulationofthebehaviorofthevaluechainsofaneconomicregioninresponsetoaspendingstimulus.
DIRECT
ThisanalysisisbasedontheSocialGenerallyAcceptedAccountingPrinciples(SGAAP)andreliesonaninput–output–outcomemodel(investments-benefits-actions).ThemethodologyadoptstheTheoryofChangeapproach,whichemphasizesthecausallinksleadingtothechangesexperiencedbystakeholders.
Demand for goodsand services by thesectors where theexpenditurehappens.
STAKEHOLDER MAPPINGIdentifying and prioritize individuals orgroups affected by or influencing theinitiative.
INDIRECT
OUTCOMES QUANTIFICATIONOutcome quantification analysisinvolves measuring value to thechanges generated by a project, usingdata to assess the extent of its impacton stakeholder.
The impact resulting fromthe increased demand andsupply in the activatedsupply chains.
INDUCED
BENEFITSMONETIZATION
The effect of reinjectingincome from labor andcapital into the economicsystem.
Assigning an economic value to thechanges derived from the implementedoutcomes, translating them into socialbenefits.
Theresultoftheanalysisindicateshowmanyeurosofsocialvaluearegeneratedforeacheuroinvested.Specifically,thisextra-financialvalueisdeterminedbytheratiobetweenthetotalsocialbenefitsproducedandtheinvestmentcostsrequiredtoachievethem.
Boththetourismandtheeventexpenditureswereusedasshockforthemodeltoquantifytheeconomicimpacts.Theoutcomesincludedirect,indirect,andinducedcontributionstotheUnitedStatesandtheglobaleconomy.
ECONOMIC IMPACTS
SOCIAL IMPACTS
EMPLOYMENTLABOR INCOME
GROSSOUTPUTGDP
TOTAL NETBENEFITS
02
Event framework
Event main characteristics
TheFIFAWorldCup2026representsagroundbreakingmilestoneinthehistoryofthecompetition.Originallyproposedasa32-teamtournament,theexpansiontoa48-teamformatwasfinalizedbytheFIFACouncilin2017,withfurtherdetailsconfirmedinsubsequentyears.Thisexpandededitionseekstoelevatetheglobalprofileofinternationalfootball,offeringastageforthetopnationalteamsfromallFIFAconfederationstocompeteina39-daytournament.Thetournamentwillbeco-hostedbyCanada,MexicoandtheUnitedStatesfromJune11toJuly19,2026.
TheFIFAWorldCup2026willbejointlyhostedacross16citiesinNorthAmerica,leveragingtheregion’sstron
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